Stories told on purpose.
We believe that the best brands (and the best moments) aren’t just seen—they’re felt. fable & frame is where high-level strategy meets unfiltered emotion.
the values
INTENTION OVER NOISE
In a world addicted to "more"—more content, more speed, more trends—we choose better. We don't believe in feeding the algorithm for the sake of it. We work by first identifying the "why" behind your business, ensuring that every strategy we build and every story we tell is rooted in purpose, not just pressure.
From foundational strategies to flawless execution, we’re here to elevate your brand. Explore how our tailored approach can take your marketing to the next level.
STRUCTURE CREATES FREEDOM
Creativity without a framework is just chaos. We believe that to be truly creative, you need systems that support you. By implementing efficient workflows and ethical AI, we handle the heavy lifting of operations. This "frame" protects your time and energy, giving you the freedom to focus on the work that actually lights you up.
CONNECTION BEFORE CONVERSION
Pixels don't buy products; people do. Whether we are designing a brand identity or documenting a wedding day, our focus is always on the human element. We prioritize raw, authentic storytelling that resonates on an emotional level—because we believe that if you build real trust, the sales (and the legacy) will follow.
technical expertise
meet the founder
Sarah Moore
founder & CEO
Sarah Moore is the Founder and Lead Strategist behind Fable & Frame.
She established the studio to close the gap between corporate strategy and creative soul. With a Bachelor of Commerce and an MBA from Queen’s University, Sarah realized early on that the most successful brands weren't just the loudest—they were the most intentional.
A Northern Ontario native and mother, Sarah operates with the belief that burnout is not a business plan. Whether she is restructuring a company’s marketing ecosystem or documenting a wedding day, her goal is the same: to strip away the noise and focus on what actually matters.
Fable & Frame was built to do things differently. Sarah partners with forward-thinking leaders to build real connections over vanity metrics, delivering results that build legacy, not just likes.
