INTENTION OVER ATTENTION.
Strategic marketing, digital design, and creative direction for brands ready to build a legacy, not just a following.
STRATEGY
You wouldn’t build without a blueprint. We define who you are and where you are going before we break ground.
Service 01
Brand Architecture
Starting at $2,500
For the founder who feels like they are "winging it." We define your Mission, Audience, and Voice.
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The Deliverables:
Core DNA: Mission, Vision, Values, and Unique Value Proposition statements.
Audience Deep Dive: Psychographics, pain points, and buying triggers.
Voice Protocol: A guide to your brand’s tone, forbidden words, and key messaging.
Visual Direction: A strategic mood board to guide future designers.
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This is for you if:
You are launching a new venture or pivoting an existing one.
You feel like you are "winging it." You struggle to articulate your value, and your messaging feels inconsistent.
You want a clear "North Star" to guide every decision for the next 5 years.
Service 02
Strategic Planning
Starting at $3,000
For the business owner tired of posting at random. We build your 6-Month Roadmap and Campaign Calendar.
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Choose Your Level:
Tier 1: The Growth Blueprint (Strategy Only): Includes 6-Month Campaign Calendar, Channel Strategy, Influencer Outreach List, and KPI Definition.
Tier 2: The Launch Pad (Strategy + Ops): Everything in Tier 1 + Tech Stack Setup (Email/Notion) + 3 Custom SOPs for your team.
Timeline: 3 Weeks
Next Step: Book a Discovery Call
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This is for you if:
You are posting on social media because you feel like you have to, but aren't seeing ROI.
You have a VA or team, but they wait on your instructions every day.
Your goal is to have a data-backed roadmap to drive revenue, not just likes.
Not ready for a full strategic overhaul?
We never build on shaky ground. The Brand Structural Audit ($97) is your diagnostic checkpoint. We stress-test your current strategy to identify the weak points in your foundation—so you can stop guessing and start building.
YOU’RE DOING ALL THE RIGHT THINGS. SO WHY DOES IT FEEL LIKE YOU’RE STUCK?
You’ve hit a lull. You are showing up, doing the work, and pouring energy into your business, but the momentum has slowed down—or maybe it never quite started.
It’s frustrating. It feels like you’re pushing a boulder uphill while everyone else is effortlessly gliding past. You start to wonder: Is it my content? Is it my pricing? Is it me?
Take a deep breath. It’s not you.
Usually, when a business feels "stuck," it’s not because you aren't working hard enough. It’s because there is a small, silent fracture in the foundation. A disconnect between what you say and what they hear. A gap where potential clients are slipping through.
THE BRAND STRUCTURAL AUDIT This is your clarity break.
This isn't a critique of your aesthetic or a list of more things you "should" be doing. It is a diagnostic inspection designed to tell you exactly why things feel hard right now—and how to fix them.
We look at your brand through the eyes of a stranger (and an architect) to find the friction points you can’t see because you’re too close to the work.
This is for you if:
You feel like you’re "doing everything right" but seeing little return.
You’ve hit a revenue plateau and can’t seem to break through.
You feel invisible, even though you’re posting consistently.
You are ready for a new chapter, but don’t know which direction to turn.
What you receive: Within 3 business days of your assessment, you will receive a Structural Report & Action Plan that cuts through the noise.
The Diagnosis: A clear, honest look at where your brand is strong and where it is stalling.
The Prescription: 3 specific, load-bearing actions to take immediately. No fluff. Just the steps you need to get the gears moving again.
HOW TO BEGIN:
Secure Your Spot: Purchase the audit here.
Download The Ticket: You will instantly receive a PDF with a secure link to our Intake Assessment.
The Brain Dump: Pour a coffee (or a glass of wine) and answer the questions. Tell us exactly where it hurts. This is a judgment-free zone.
The Clarity: We head into the studio to analyze your foundation and draft your plan.
THE GUARANTEE: This is the first step in getting unstuck. If you decide to move forward with any of our full-service Strategy or Design partnerships in the future, the full $97 cost of this audit will be applied as a credit toward your project.
Let’s find the crack in the foundation so you can stop guessing and start building again.
IMPORTANT - PLEASE READ: This is a digital service. Upon purchase, you will receive a secure link to download your Audit Ticket PDF. Please download and save this file immediately, as the secure link expires in 24 hours. (The link inside the PDF to your assessment form never expires).
CREATIVE
Translating your strategy into a digital flagship. Visuals that convert and aesthetics that tell a story.
Service 03
The Digital Atelier (Web)
Starting at $4,500
Custom Squarespace design for brands that have outgrown their DIY website.
The Prerequisite: Must have current brand strategy or have completed the Brand Foundation Kit.
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Choose Your Level:
Tier 1: The Web Refresh (Site Only): Custom Squarespace 7.1 Design (5 Pages), Copywriting Frameworks, SEO Optimization, Mobile Design.
Tier 2: The Renaissance (Brand + Web): Everything in Tier 1 + Full Visual Identity (Logo Suite, Typography, Color Palette, Brand Guidelines).
Timeline: 4–6 Weeks
Next Step: [Inquire for Availability]
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Is this for you?
The Level-Up: You have outgrown your DIY website. Your work is high-end, but your digital home looks "budget."
The Requirement: You must have completed our Brand Architecture phase OR the Brand Foundation Kit prior to booking.
Choose Your Level:
Tier 1: The Web Refresh (Site Only): Custom Squarespace 7.1 Design (5 Pages), Copywriting Frameworks, SEO Optimization, Mobile Design.
Tier 2: The Renaissance (Brand + Web): Everything in Tier 1 + Full Visual Identity (Logo Suite, Typography, Color Palette, Brand Guidelines).
Timeline: 4–6 Weeks Next Step: [Inquire for Availability]
Service 04
The Content Studio
Contact for pricing
Visual storytelling and asset production. We direct the shoot; you get the library of editorial photos and video.
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The Deliverables:
Creative Direction: Mood boards, shot lists, styling guides, and location scouting.
Production: We hire and manage the photographer (you receive one invoice from us).
On-Set Direction: We direct the shoot to ensure every frame is on-brand.
The Asset Library: High-res editorial photos + 15–20 Short-Form Videos (shot & edited by Fable & Frame).
Timeline: Project Based
Next Step: [Request a Custom Quote]
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Is this for you?
The Hidden Gem: You do incredible work, but your current imagery is generic or low-quality.
The Camera Shy: You need video, but you hate the idea of filming yourself daily.
The Goal: A library of 90 days' worth of assets in one shoot.
SCALE
Systems, intelligence, and leadership to help you remove yourself from the daily grind.
Service 05
The AI Accelerator
Starting at $1,500
Build your "Digital Intern." Custom AI Voice Clones and workflows to create content in seconds, not hours.
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The Deliverables:
Custom Voice Clone: A private AI model trained on your unique writing style.
The Prompt Library: A custom set of "Plug-and-Play" prompts for your specific needs (e.g., "Write my newsletter").
Workflow Training: A recorded session teaching you (or your team) how to use it.
Timeline: 1 Week Sprint Next Step: [Book Your Build]
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Is this for you?
The Innovator: You are curious about AI but terrified of sounding like a robot.
The Overwhelmed: You are drowning in writing tasks and need to speed up production without losing quality.
The Goal: A custom-built "Digital Intern" that knows your voice perfectly.
Service 06
The Fractional CMO
Starting at $2,000/month
Executive leadership. We step in as your strategic partner to manage your vendors and drive your campaigns.
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The Scope (The Architect Role):
Weekly Pulse: 1 Strategy Call per week + Slack Support.
Oversight: Management of your vendors (Ads, Graphics, Web) and Campaign Roadmap.
Reporting: Monthly ROI Analysis and KPI tracking.
Note: This retainer covers strategic oversight. Technical implementation and manual execution are available as custom "Sprint" add-ons.
Commitment: 3-Month Minimum Next Step: [Apply for a Spot]
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Is this for you?
The Scaler: Your business is hitting a revenue ceiling because you are the bottleneck.
The Goal: You want to step out of the daily grind and back into the CEO role.
