We are done doing things "just because." We are done buying "just because." Welcome to the Year of Intention—where we trade the noise for the "Why."

2025 didn't look like my spreadsheet said it would. Between navigating tariffs, rebranding a non-profit, and welcoming a new baby in October, this year taught me one thing: Agility is the only strategy that matters.

If your AI output feels generic, it’s probably because you’re talking to it like a search engine. We break down the "Golden Prompt Formula" that turns robotic answers into nuanced, strategic conversations.

A few years ago, direct mail felt like junk. Today, in an era of digital noise, it feels like luxury. We explore why the unboxing experience is the new frontier for customer loyalty and how to blend the physical with the digital.

We are collectively hitting a wall with digital fatigue. From Miu Miu’s libraries to local run clubs, the smartest brands are pivoting from "selling product" to "hosting community." Here is why your marketing strategy needs to leave the screen.

Panic or Hype? Neither. We view AI through the lens of the "Digital Intern." Discover how to use tools like ChatGPT to cure blank-page syndrome and handle the heavy lifting, while you remain the Creative Director.

In a world where everyone is fighting for attention, standing out doesn’t just mean having the prettiest feed or the flashiest videos—it means being real. Authentic content is more than just a buzzword; it’s the bridge that connects your brand to your audience on a human level. It’s what makes people stop scrolling, take notice, and, most importantly, feel something.

You’ve probably noticed how some brands have that one thing they’re known for—a weekly Q&A, behind-the-scenes series, or a recurring feature with their team. A signature series isn’t just another content piece; it’s a powerful way to create consistency and keep your audience coming back for more.

We’ve all been there—watching the likes and comments roll in on a post and thinking, This is great, but how do I turn this into actual revenue? Because while engagement is important, it doesn’t pay the bills. Real ROI (return on investment) comes when you lead your audience beyond passive interaction and toward taking real action.

Building a brand is about more than just gaining followers—it’s about creating a community that sticks with you, roots for you, and keeps coming back. But how do you make that shift from people who casually scroll past your content to those who genuinely care about what you have to say? Let’s break it down.

While hashtags may not pack the same punch they did a few years ago, they aren’t entirely useless either. The key is understanding how they work in today’s algorithm-driven landscap

Let’s break down how you can use Pinterest’s 2025 trends to inspire your content, marketing, and overall brand presence.

Let’s be honest—if you want your brand to connect with Gen-Z, you’ve got to meet them where they are.

At fable & frame, we’re all about bringing creativity, connection, and results-driven strategy to the forefront.

👀 Let’s be real—everyone loves a good sneak peek. Taking your audience behind the scenes is one of the best ways to build trust and make those meaningful connections.

If you’re not already using user-generated content (UGC) as part of your marketing strategy, you’re definitely missing out!

Micro-influencers (typically defined as influencers with 1,000 to 100,000 followers) have emerged as powerful players in the social media landscape.