How to Turn Pinterest’s 2025 Trends into Real Growth for Your Brand

Every year, Pinterest drops its highly-anticipated Pinterest Predicts report, forecasting the trends that will dominate in the coming months. And here’s the thing—these aren’t just fun aesthetics to scroll past. They’re real insights into what your audience is craving, thinking about, and emotionally investing in. So, if you’re a brand or business owner, this report is a goldmine for building deeper connections with your audience.

Let’s break down how you can use Pinterest’s 2025 trends to inspire your content, marketing, and overall brand presence.

1. Trends Tell You What Your Audience Wants Before They Even Know It

Pinterest’s predictions are based on user search behavior and interest spikes—meaning these trends reflect where people’s attention is heading. When you tap into these trends early, you’re speaking to your audience’s future desires before they even realize what they want.

What to do:

Review the trends that align with your brand and audience. Whether you’re a lifestyle brand, fashion label, or restaurant, find the trends that resonate with your values and aesthetic, and start incorporating elements of them into your content strategy.

2. Trends Offer a Fresh Way to Tell Your Brand Story

Storytelling is at the heart of any strong brand. Trends aren’t just about visuals—they’re a new lens for sharing your story in a way that feels fresh, timely, and relevant.

What to do:

Instead of simply following a trend, think about how it can enhance your existing brand narrative. For example, if one of the trends is about sustainability, and your brand already emphasizes eco-friendly practices, create a content series around how your products fit into that trend.

3. Be Early, But Be Authentic

One of the biggest mistakes brands make when hopping on trends is sacrificing authenticity for the sake of relevance. Pinterest Predicts gives you an edge by allowing you to adopt trends before they go mainstream—but that doesn’t mean you should jump on every one of them.

What to do:

Pick trends that genuinely align with your brand’s values, aesthetics, and audience interests. Authenticity matters more than being trendy—people can spot when a brand is trying too hard to fit in. Stay true to what makes your brand unique, and only adopt trends that feel like a natural fit.

4. Use Trends to Spark Conversations

Trends are conversation starters. They’re a way to tap into shared experiences and cultural shifts that your audience is already thinking about.

What to do:

Create content that invites your audience to engage with you. Ask questions, run polls, or share personal stories related to the trends you’re adopting. The goal is to foster connection, not just look trendy.

5. Don’t Just Follow Trends—Create Your Own Spin

It’s tempting to copy-paste a trend as is, but the most successful brands are the ones that put their own spin on it. Trends should be a springboard for creativity, not a box to fit into.

What to do:

Look at Pinterest Predicts not as a list of rules, but as inspiration. How can you adapt a trend to fit your brand’s unique personality? Maybe it’s a fresh take on a color palette, or a new way to approach video content—whatever it is, make it your own.

6. Think Beyond Social—Incorporate Trends Across Channels

While trends often start on social media, they don’t have to stay there. Pinterest trends can inspire everything from your email marketing campaigns to your in-store experience (if applicable) or even product design.

What to do:

Once you’ve identified trends that work for your brand, brainstorm how they can be applied across all your touchpoints. Consistency builds recognition, and using trends across multiple channels helps reinforce your brand’s relevance.

7. Track What Works

At the end of the day, it’s not just about adopting trends—it’s about using them in a way that drives results. Whether your goal is engagement, website clicks, or sales, you need to measure the ROI of your trend-based campaigns.

What to do:

Set clear KPIs for your trend-inspired content. Are you aiming to increase engagement, drive conversions, or grow brand awareness? Use analytics tools to track performance and adjust your strategy accordingly.

Final Thoughts: Stay Curious, Stay Creative

Pinterest Predicts isn’t just a list of fun ideas—it’s a powerful tool for understanding where your audience is headed. By staying curious, being selective, and putting your own creative spin on trends, you can build stronger connections with your audience and set your brand apart in 2025.

Ready to start creating content that truly connects? Let’s chat about how we can help you craft a strategy inspired by the trends your audience loves.