Building a brand is about more than just gaining followers—it’s about creating a community that sticks with you, roots for you, and keeps coming back. But how do you make that shift from people who casually scroll past your content to those who genuinely care about what you have to say? Let’s break it down.

While hashtags may not pack the same punch they did a few years ago, they aren’t entirely useless either. The key is understanding how they work in today’s algorithm-driven landscap